Lori Serum, Virginia Carlson, Beth Ulrich
FEATURED STORY BY US BANK

As a women-owned and operated business, BLVd has a recipe for success that comes with a hearty dose of talent and industry experience. Beth Ulrich, the company’s part-owner, and real estate guru, first began selling homes in 1992. She took a sabbatical to work in marketing for seven years, where she met BLVd co-owner, Virginia Carlson. The women formed a fast friendship before Ulrich eventually returned to real estate and joined the Lakes Sotheby’s office in Wayzata.

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