When realtor Beth Ulrich sold a lot to builder Lori Serum, she saw more than a transaction – she saw a future partnership. “We had the same ethics, the same integrity,” Beth says. “I proposed we team up. I’d find the land, she’d build the house.” Since 2014, the two have created a seamless process that puts clients first. From scouting property to final walkthrough, their collaboration is built on transparency, constant communication, and a shared belief in doing things the right way.
“We listen,” Lori says. “Every project starts with understanding needs, wants, and budget, and then we work together to get the design just right.”
